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  • Instagram Advertising (Cost Per Click) vs. Water Bottle Advertising

    • Assumptions:
    • Average Instagram CPC: ₹17 – ₹170, depending on the industry and audience targeting.
    • Ad exposure: 4.1 seconds (average view time).
    • Water Bottle Ad Cost: ₹25 – ₹30 per bottle
    • Water Can Ad Exposure: 30 minutes (average drinking time).
    • Analysis:
    • For ₹30,000 (Tier 1, 1008 cans, small square), you could distribute 1008 ads with prolonged exposure.
    • With Instagram, the same ₹30,000 could generate 184–1841 clicks, with only seconds of exposure per click.
    • Key Point: Water can ads offer prolonged brand exposure (30 minutes) compared to fleeting Instagram impressions (a few seconds).V

  • Email Marketing vs. Water Bottle Advertising

    • Assumptions:
    • Email marketing cost per send: ₹12 – ₹18 per email.
    • Open rate: ~20–30%.
    • Click-through rate (CTR): 2–5%.
    • Water Can Ad Reach: Every can is consumed by a new customer.
    • Analysis:
    • Sending 1000 emails costs approximately ₹800–₹8000, but with a 25% open rate, only 250 recipients would even view the message.
    • For ₹30.000, water cans would reach 1008 unique viewers (with higher exposure time).

  • Influencer Marketing vs. Water Bottle Advertising

    • Assumptions:
    • Influencer post cost: ₹10,000–₹45,000 (micro-influencers) or ₹80,000+ (mid-tier influencers).
    • Reach per post: 10,000 followers, but engagement is typically 1–5%.
    • Water Bottle Ad Cost: ₹25–₹32 per bottle.
    • Water Bottle Ad Reach: One ad per new customer.
    • Analysis:
    • A ₹35,000 budget could sponsor 1–3 micro-influencer posts, with potential engagement from 100–500 people per post.
    • The same budget (1008 cans) would ensure direct exposure to 1008 unique individuals, with a much longer ad exposure time.
    • Key Point: Influencer marketing offers broad reach but depends on audience trust and engagement, while water can ads guarantee local exposure and consistent visibility.

  • Summary of Comparisons

    • Advertising Method Cost Per Interaction Engagement Time Potential Reach (for ₹30,000) 

    • Instagram CPC: ₹25–₹170 ~4.1 seconds 184–1841 clicks Effective for digital campaigns.
    • Email Marketing: ₹10–₹20 ~8 seconds~250 opens Low engagement; better for retargeting.
    • Influencer Marketing: ₹10,000–₹50,000/post~3–5 seconds~100–500 engagements Dependent on influencer audience trust.
    • Water Bottle Advertising: ₹20–₹25~30 minutes 1008 impressions Prolonged exposure with local, tangible reach.